16 March 2020

Transferable skills – corporate to SME

STRUCTURE One of the biggest differences between the corporate world and the entrepreneurial one is, first and foremost, the size of the companies. In my case, I went from a 55,000-employees global firm to a sole-entrepreneurship. This has numerous implications, from office space, to opportunities for development and even your work-life balance. […]
16 March 2020

3 biggest differences between corporate world and independent entrepreneur

Having spent nearly a decade in the corporate world, I became independent in October 2016. It has been an amazing journey so far; with its ups and downs, it has certainly a steep learning curve. I have held several C-level, director and management consulting positions, from strategy, marketing, sales, branding, market research, […]
24 February 2020

Digital transformation in the context of Marketing Automation

Marketing automation is implemented today as a consequence of the changes brought about by the megatrend commonly known as digital transformation. Digital transformation is the process of transforming organizations into structures capable of collecting and managing data from various areas of their operations so as to enable making decisions based on facts […]